Al Chiar di Luna for the Territory: our destination management project for Monte di Procida

Al Chiar di Luna, with its 35 years of corporate history, has always been a point of reference for the municipality of Monte di Procida both for its involvement in territorial promotion activities and for being a meeting place for public and private events.

Already in 2021, the need arose to structure a real destination management project for Monte di Procida. The project is closely related to the vision of Al Chiar di Luna: to make an important contribution to the creation of an attractive and unique tourist product that will make Monte di Procida and the Campi Flegrei among the trendiest destinations of the coming years.

We cater to an increasingly varied clientele that goes beyond the borders of Campania and we are very much projected to attract foreign customers who plan their destination wedding here.
The Al Chiar di Luna Project for the area includes several actions:

  • Social activity
  • Destination videos
  • Articles about the territory, culture, traditions, history and geography

The first video has already been launched by the largest community in the world dedicated to Italy and Campania: e

Now we are preparing for the major events of 2023 which sees Monte di Procida at the center of international events such as the European Municipality of Sport 2023.At Chiar di Luna he planned an important campaign to promote the area and created an ad hoc logo for the project.

In the logo we have highlighted a “#homefeeling” ppay off to highlight the sentiment of “feeling at home” (our goal with all tourists, both leisure and business) and also of homesickness, also closely linked to the Montesi in the world and in particular in the United States.

In line with Mdp2023, we have thought of 5 verbs that take their cue from the word SPORT:

  • S – #seguici: a reminder to follow the activities of Al Chiar di Luna and the territory: Monte di Procida 2023 with all the sporting activities and also all the cultural and naturalistic activities of our destination. It is also a warning to follow our events and our people
  • P – #parti: starting from your place of residence anywhere in the world and visiting our wonderful destination and starting from Monte di Procida to bring the destination to the world
  • O – #osserva: observe the beauty of our landscapes, observe the fishermen in Acquamorta, observe the sea, observe the churches, observe the murals.
  • R – #ricaricati: our destination is synonymous with relaxation, fun, appreciation of the food and wine tradition. Recharge with a sunset, a boat ride or a beautiful panorama.
  • T – #trionfa: to triumph is to get recognition, to win a sports competition and also to bring the name of the destination to as many people as possible in the world.

We are waiting for you at Chiar di Luna to make you fall in love with Monte di Procida and Campi Flegrei!


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